Equality and Diversity Policies Essay Example | Topics and Well Written Essays - 2250 words

Equity and Diversity Policies - Essay Example In spite of the fact that there are changed impression of assorted variety in idea and practice, one minimized and complete definition is given by Esty, et al. (1995), where the creators state that:â€Å"Diversity is recognizing, understanding, tolerating, esteeming, and commending contrasts among individuals as for age, class, ethnicity, sex, physical and mental capacity, race, sexual direction, otherworldly practice, and open help status.†Diversity the executives, Foster and Harris (2005) opine, â€Å"Encourages inventive practices in human asset the executives that qualities business relationship by tending to individual needs.† Potentially, managers see gigantic bit of leeway in conveying demographically different workforce.Diversity, instead of equivalent chance, stretches out past enactment and concentrates more on contrasts among people and gatherings. The liberal point of view has moved the decent variety talk from giving equivalent open doors tending to social segregation to advancing and overseeing assorted variety for cultural advancement and preferences. Equivalent open doors approaches regularly advances equivalence in treatment of people; though, decent variety centers around overseeing singular contrasts for increasing serious edge. Decent variety indicates, sexual orientation, age, ethnic foundation, just as, non-noticeable qualities, similar to work understanding and inability factors (Kersten, 2000). In this specific situation, assorted workgroup is starting to be perceived for its contributory incentive to meet hierarchical targets, than just to meet legitimate. furthermore, administrative viewpoints. Laflã ¨che (2005) picks an illustration â€Å"head and heart† to underline the impact of assorted variety on the inward operations of an association. It is another method of saying that the whole venture must focus on the reason for decent variety so as to make a persuading and enduring change in human asset and group the board rehearses that is viewed as reliable and

Types of Convergent Plate Boundaries Essay Example | Topics and Well Written Essays - 750 words

Sorts of Convergent Plate Boundaries - Essay Example In a mainland crash, the subducting plate is normally a plate with the maritime outside layer that moves underneath the other plate with maritime hull, in this way, moving underneath the other plate which can be made of either maritime or mainland covering. It is apparent that during crashes between two mainland plates huge mountains ranges, for example, the Himalayas Mountains are made all the while. There are three kinds of united limits that can be partitioned into subduction and non-subduction. During the subduction types, there are two plates that the meet, the denser, cooler and heavier plate will plunge beneath the lighter. The most drifting plate one as it gets further into the mantle it at that point softens and makes another magma (Ernst, 325-330). In this focalized limit, two plates meet with the maritime outside layer impacting, the one plate will be denser and heavier than the other, along these lines, making it subduct. After the making of the new magma, it at that point ascends to the surface and jabs through the sea surface as a submarine well of lava. Connectively proceeding with emissions will frame a bigger seamount where an ever increasing number of ejections will at that point in the long run make a dry volcanic island in the sea floor that will proceed to emit and work as long as it has a proceeded with magma source. There is the nearness of water in the stones of the maritime plate since they are made under the water in the maritime floor. As the plate moves further down into the subduction zone more water contained in the plate is then pressed out from the stones when the plate starts to subduct. All things considered, the recrystallization of sea depths shakes, for example, the serpentine that is shaky in the upp er mantle recrystallizes shaping olivine, causing lack of hydration through lost hydroxyl gatherings. For this situation of maritime impact, the made magma will be mafic in nature with high iron and magnesium low silica making it thick. This outcome to shield volcanoes, because of this movement along a whole plane numerous volcanoes are made subsequently having a volcanic island and a bend of the chain of volcanoes.â

Admissions Thoughts - January 2012 edition - UGA Undergraduate Admissions

Admissions Thoughts - January 2012 edition - UGA Undergraduate Admissions Admissions Thoughts January 2012 edition We are about 2 weeks from the RD deadline (if a deadline falls on a weekend or a holiday, we move it to the next business day, so the RD deadline is January 17 this year), so here are some quick thoughts during this time: While the deadline is about 2 weeks away, I do not suggest waiting until the deadline to submit your application. Think about it like a scene in an action movie where the timer on the bomb shows one minute, and the hero is holding a pair of wire cutters. Do you really want to wait until the timer is down to 1 second before you cut the wire? If not, dont wait until the last second to submit the application! Tell your neighbor, tell your friends, tell your counselor and tell your teacher, NO FAXES! We will shred any official document that comes in as a fax. Be patient as we go through the large volume of applications, transcripts, recommendations, etc. that will come in over the next few weeks. If something does not show up the day after you send it, do not panic. If you go by a different name than is on your application (your real name is James R. Graves III, but you go by Trey), tell your school counselor and teacher that the documents they send in need your full correct name on them. We are working off your full name, so trying to find Trey will be difficult. The same goes for test scores (put your official name on the SAT/ACT when signing up for it!). The deadline is the deadline for both the application and supporting documents. If you do not know this, then you did not read the instructions. We do give some amount of leeway with the deadline, but not much, so get your documents in on time. The last test score we will take will be the January 28 SAT. We are not able to use any test scores taken after this date. Remember, put UGA as one of your options for colleges receiving these scores. Do not wait until you see the scores before you send them, as it may delay the scores for too long. Remember, we only use the highest subscores from all of your tests, so you can send all scores in without fear of a lower score hurting you. When completing the different activities/sports/honors/work sections, make sure you put things in the correct sections. In addition, make sure to tell us about your involvement in the activity, when you were active in it (including projected spring 2012 activities), and list groups that are outside of school if applicable. We want to know if you volunteer at the local library, if you are active in a youth group, if you play a club sport, etc. We are not mind readers, so you need to tell us about yourself. Do not take an academic dive second semester of your senior year. It will come back to haunt you if you do (eerie, haunting music should accompany this bullet point). Do not over-obsess about the essays. Write them, let us know about yourself in them, let another person read them to check for errors (and then fix them), and then submit. Do not over-analyze your essays! There is no exact perfect essay or perfect word choice. Do not use a thesaurus to write your essays. You dont sing Propel, propel, propel your craft, lightly down the liquid solution, ecstatically, ecstatically, ecstatically, ecstatically, existence is but an illusion. Write it so we can read it! Double check the eight or so items we show you on the last submission page to make sure they are correct, and make sure you use your correct SSN. Do not use the SSN for your sibling, father, mother, best friend, etc. Make sure it is correct (down to the last digit), or things might not always go smoothly, from admissions to financial aid. Dont forget to smile and breathe. Go Dawgs!

Should Pas Be Legalized - 3599 Words

Introduction In this essay I will try to show why PAS should be legalized. I will do this by first analyzing the value we place in human lives in order to show why in some cases, â€Å"ending someone’s life† should be considered a right action. If it is the case that some cases â€Å"ending someone’s life† is the right action, we would have a positive reason to believe that PAS should be legalized. However, there are some who believe that PAS should not be legalized, even if in some cases assisted suicide might be the right course of action, because legalizing PAS would lead to many unpleasant consequences. In the second section of this essay, I will attempt to respond to these concerns by providing empirical data which seems to show that many†¦show more content†¦Even if in such cases it seems obvious that this person’s life will contain more evil than good if saved, we would not say that someone who saves this person’s life is doing no service by recuing him from death (Foot 1977). This hypothetical situation seems to show that we still regard a live with more evil than good as valuable, indicating that there is an aspect of life that we regard as a good in and of itself. However, we should not be inclined to conclude the fact that life is good in of itself implies that it is always better to live than to die in any circumstance. In the next section I will try to show how it can be the case that in some circumstance it is better to die than to live, even if life is good in and of itself. b) Are all lives good? Although life is good in and of itself, there are circumstances where we justifiably believe that it is better for one to die than to live. Suppose, for instance, that a man were being tortured to death, but he is given a drug to delay his death and prolong his suffering. In such cases we seem to justifiably believe that it is better for him to die early than his life to be prolonged with more suffering. â€Å"It seemed that life was a good in its own right; yet pain seems to be an evil with equal status and could therefore make life not a good after all† (Foot 1977). In other words, although life is good in and of itself, a substantial amount of pain as a result of

How to Treat Mental Health Conditions Essay - 1039 Words

All treatments for mental health conditions are based on hypotheses that seek to explain their aetiology. These tend to be reductionist models approaching the problem from one dimension of the biopsychosocial paradigm. Unsurprisingly this approach is far from effective. Four models and therapies will be described and evidence that offers support or otherwise will be discussed. It will then be concluded that to improve therapy success rates a multidimensional approach faithful to the biopsychosocial paradigm is required. The monoamine hypothesis of mood disorders is a biological model which states that low levels of monoamine neurotransmitters cause depression. Evidence for this comes from the observation in drug studies that decreasing†¦show more content†¦In Pavlovs famous experiment dogs were conditioned to salivate on hearing a bell because it was previously associated with food (Toates, 2010, P. 23-24). Classical conditioning could explain phobia acquisition if we assume that phobias are learned behaviour and classical conditioning is a type of learning. Support for this comes from the Little Albert experiment where an infant was conditioned to be scared of a rat by pairing its exposure with a loud noise (McLannahan, 2010, pp. 107-108). Treatment using the classical conditioning model would be to extinguish the conditioned response. Graded exposure therapy is used to achieve this whereby the feared stimulus is gradually presented to the patient without the unconditional stimulus until the fearful response has gone (Toates, 2010, p. 39). However graded exposure doesnt work for everybody and can increase fear. This may be because phobias are in-fact â€Å"dysfunctional habituation responses† to an adaptive behaviour and have an evolutionary origin. A phobic person never becomes used to stimuli that they are biologically prepared to fear. 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Lamb The Gospel According to Biff, Christ’s Childhood Pal Chapter 14 Free Essays

string(79) " in the plaster mold, the only way to release it was to break off the plaster\." Chapter 14 Meanwhile, back at the hotel room, Raziel has given up his hopes to be a professional wrestler and has resumed his ambition to be Spider-Man. He made the decision after I pointed out that in Genesis, Jacob wrestles an angel and wins. In short, a human defeated an angel. We will write a custom essay sample on Lamb: The Gospel According to Biff, Christ’s Childhood Pal Chapter 14 or any similar topic only for you Order Now Raziel kept insisting that he didn’t remember that happening and I was tempted to bring the Gideon Bible in out of the bathroom and show him the reference, but I’ve just started reading the Gospel of Mark and I’d lose the book if the angel found out about it. I thought Matthew was bad, skipping right from Joshua’s birth to his baptism, but Mark doesn’t even bother with the birth. It’s as if Joshua springs forth full grown from the head of Zeus. (Okay, bad metaphor, but you know what I mean.) Mark begins with the baptism, at thirty! Where did these guys get these stories? â€Å"I once met a guy in a bar who knew a guy who’s sister’s best friend was at the baptism of Joshua bar Joseph of Nazareth, and here’s the story as best as he could remember it.† Well, at least Mark mentions me, once. And then it’s totally out of context, as if I was just sitting around doing nothing and Joshua happened by and asked me to tag along. And Mark tells of the demon named Legion. Yeah, I remember Legion. Compared to what Balthasar called up, Legion was a wuss. I asked Balthasar if he was smitten with me,† Joshua said over supper. â€Å"Oh no,† said Joy. We were eating in the girls’ quarters. It smelled really good and the girls would rub our shoulders while we ate. Just what we needed after a tough day of studying. â€Å"You weren’t supposed to let him know we were on to him. What did he say?† â€Å"He said that he’d just come off of a hard breakup and he wasn’t ready for a relationship because he just needed to spend a little time getting to know himself, but that he’d love it if we could just be friends.† â€Å"He lies,† said Joy. â€Å"He hasn’t had a breakup in a hundred years.† I said, â€Å"Josh, you are so gullible. Guys always lie about stuff like that. That’s the problem with your not being allowed to know women, it means you don’t understand the most fundamental nature of men.† â€Å"Which is?† â€Å"We’re lying pigs. We’ll say anything to get what we want.† â€Å"That’s true,† said Joy. The other girls nodded in agreement. â€Å"But,† said Josh, â€Å"the superior man does not, even for the space of a single meal, act contrary to virtue, according to Confucius.† â€Å"Of course,† said I, â€Å"but the superior man can get laid without lying. I’m talking about the rest of us.† â€Å"So should I be worried about this trip he wants me to take with him?† Joy nodded gravely and the other girls nodded with her. â€Å"I don’t see why,† I said. â€Å"What trip?† â€Å"He says we’ll only be gone a couple of weeks. He wants to go to a temple at a city in the mountains. He believes that the temple was built by Solomon, it’s called the Temple of the Seal.† â€Å"And why do you have to go along?† â€Å"He wants to show me something.† â€Å"Uh-oh,† I said. â€Å"Uh-oh,† echoed the girls, not unlike a Greek chorus, except of course they were speaking Chinese. In the week leading up to Joshua and Balthasar’s departure, I managed to talk Pea Pods into taking on a huge risk during her shift in Balthasar’s bed. I picked Pea Pods not because she was the most athletic and nimble of the girls, which she was; nor because she was the lightest of foot and most stealthy, which she was also; but because she was the one who had taught me to make bronze castings of the Chinese characters that were the mark of my name (my chop), and she could be trusted to get the most accurate impression of the key that Balthasar wore on the chain around his neck. (Oh yes, there was a key to the ironclad door. Joy had let it slip where Balthasar kept it, but I was sure that she was too loyal to him to steal it. Pea Pods, on the other hand, was more fickle in her loyalties, and lately I had been spending a lot of time with her on and off.) â€Å"By the time you return, I’ll know what’s going on here,† I whispered to Joshua as he climbed onto his camel. â€Å"Find out what you can from Balthasar.† â€Å"I will. But be careful. Don’t do anything while I’m gone. I think this trip, whatever it is that we are going to see, has something to do with the house of doom.† â€Å"I’m just going to look around. You be careful.† The girls and I stood at the top of the plateau and waved until Joshua and the magus, leading the extra camel loaded with supplies, rode out of sight, then, one by one, we made our way down the rope ladder to the passageway in the cliff’s face. The entrance to the passageway, and the tunnel for perhaps thirty cubits, were just wide enough for one man to pass through if he stooped, and I always managed to bruise an elbow or a shoulder along the way, which allowed me to show off my ability to curse in four languages. By the time I got to the chamber of the elements, where we practiced the art of the Nine Elixirs, Pea Pods had the small furnace stoked to a red heat and was adding ingots of brass to a small stone crucible. From the wax impression we had made a wax duplicate of the key, from that we’d made a plaster mold, which we’d fired to melt out the wax. Now we’d have one chance to cast the key, because once the metal cooled in the plaster mold, the only way to release it was to break off the plaster. You read "Lamb: The Gospel According to Biff, Christ’s Childhood Pal Chapter 14" in category "Essay examples" When we broke off the mold Pea Pods held the end of what looked like a brass dragon on a stick. â€Å"That’s some key,† I said. The only locks I’d ever seen were big bulky iron boys, nothing elegant enough for a key like this. â€Å"When are you going to use it?† asked Pea Pods. Her eyes went wide like those of an excited child. Times like that I almost fell in love with her, but fortunately I was always distracted by Joy’s sophistication, Pillow’s maternal fussing, Number Six’s dexterity, or any one of the other charms that were heaped upon me daily. I understood completely Balthasar’s strategy to keep from falling in love with any one of them. Joshua’s situation, on the other hand, was harder to figure, because he enjoyed spending time with the girls, trading stories from the Torah for legends of the storm dragons and the monkey king. He said that there was an innate kindness born in women that he’d never seen in a man, and he liked being around them. His strength in resisting their physical charms astounded me perhaps even more than the other miraculous things I’d seen him do over the years. I couldn’t relate to the act of raising someone fr om the dead, but turning down a beautiful woman, that took courage beyond my understanding. â€Å"I’ll take it from here,† I said to Pea Pods. I didn’t want her to be involved any further in case things didn’t turn out well. â€Å"When?† asked Pea Pods, meaning when would I attempt to open the door. â€Å"Tonight, when you have all gone to live in the world of pleasant dreams.† I tweaked her nose affectionately and she giggled. It was the last time I ever saw her in one piece. At night the halls of the fortress were lit by the ambient light from the moon and the stars that filtered in from the windows. Everywhere we went we carried a clay oil lamp which made the serpentine curves of the passageways seem even more like the inside of a huge creature as they swallowed up the dim orange light. After several years with Balthasar, I could find my way through the main living quarters of the fortress without any light at all, so I carried an unlit lamp with me until I had passed the girls’ quarters, stopping at the beaded doorway to listen for their gentle snores. Once I was well away from the girls’ door, I lit my lamp using one of the fire sticks that I’d invented using some of the same chemicals we used to make the explosive black powder. The fire stick made a soft pop as I struck it on the stone wall and I could swear I heard it echo from the hall up ahead. As I made my way to the ironclad door I could smell burning brimstone and I thought it strange that the smell of the fire stick had stayed with me. Then I saw Joy standing by the door holding an oil lamp and the charred remains of the fire stick she’d used to light it. â€Å"Let me see the key,† she said. â€Å"What key?† â€Å"Don’t be foolish. I saw what was left of the mold in the room of the elements.† I took the key from where I’d tucked it in my belt and handed it to Joy. She examined it by lamplight, turning it this way and that. â€Å"Pea Pods cast this,† she said matter-of-factly. â€Å"Did she take the impression as well?† I nodded. Joy didn’t seem angry, and Pea Pods was the only one of the girls skilled enough in metallurgy to have done the casting, so why deny it? â€Å"Getting the impression must have been the hard part,† Joy said. â€Å"Balthasar is fierce about guarding this key. I’ll have to ask her what she did to distract him. Could be a good thing to know, huh? For both of us.† She smiled seductively, then turned toward the door and pushed aside the brass plate that covered the keyhole. In that second I felt as if a frozen dagger had been dragged over my spine. â€Å"No!† I grabbed her hand. â€Å"Don’t.† I was overcome with a feeling of revulsion that wrenched my insides. â€Å"We can’t.† Joy smiled again and pushed my hand away. â€Å"I have seen many wondrous things since I came here, but there has never been anything that was harmful. You planned this, you must want to know what is in here as much as I do.† I wanted to stop her, I even tried to take the key away from her, but she grabbed my arm and pushed into a pressure point that made my whole left side go numb. She raised an eyebrow as if to ask, â€Å"Do you really want to try that, knowing what I can do to you?† And I stepped back. She put the dragon key into the lock and turned it three times. There was a clicking of machinery finer than anything I had ever heard, then she withdrew the key and shot the three heavy iron bolts. As she pulled the door open there was a rush of air, as if something had moved by us very quickly, and my lamp went out. Joshua told me what had happened later and I put the timing together myself. As Joy and I were opening the room they called the house of doom, Joshua and Balthasar were camped in the arid mountains of what is now Afghanistan. The night was crisp and the stars shone with a cold blue light like loneliness or infinity. They had eaten some bread and cheese, then settled in close to the fire to share the last of a flask of fortified wine, Balthasar’s second that evening. â€Å"Have I told you of the prophecy that sent me in search of you when you were born, Joshua?† â€Å"You spoke of the star. My mother told me of the star.† â€Å"Yes, the three of us followed that star, and by chance we met up in the mountains east of Kabul and finished the journey together, but the star wasn’t the reason we went, it was only our means of navigation. We made the journey because each of us was looking for something at the end.† â€Å"Me?† Joshua said. â€Å"Yes, but not just you, but what it is said was brought with you. In the temple where we travel now, there lies a set of clay tablets – very old – the priests say that they date back to the time of Solomon, and they foretell the coming of a child who will have power over evil and victory over death. They say he will carry the key to immortality.† â€Å"Me? Immortality? Nope.† â€Å"I think you do, you just don’t know it yet.† â€Å"Nope, I’m sure,† said Joshua. â€Å"It’s true that I have brought people back from the dead, but never for very long. I’ve gotten better at healing over the years, but my back-from-the-dead stuff still needs work. I need to learn more.† â€Å"Which is why I have taught you, and why I am taking you to the temple now, so you may read the tablets yourself, but you must have the power of immortality within you.† â€Å"No, really, I haven’t a clue.† â€Å"I am two hundred and sixty years old, Joshua.† â€Å"I’ve heard that, but I still can’t help you. You look good though, I mean for two hundred and sixty.† At this point Balthasar started to sound desperate. â€Å"Joshua, I know that you have power over evil. Biff has told me of you banishing demons in Antioch.† â€Å"Little ones,† Joshua said modestly. â€Å"You must have power over death as well or it does me no good.† â€Å"What I am able to do comes through my father, I didn’t bargain for it.† â€Å"Joshua, I am preserved by a pact with a demon. If you do not have the powers foretold in the prophecy I will never be free, I will never have peace, I will never have love. Every minute of my life I must have my will focused on controlling the demon. Should my will fail, the destruction would be unlike anything the world has ever seen.† â€Å"I know how it is. I’m not allowed to know a woman,† Joshua said. â€Å"Although it was an angel that told me, not a demon. But still, you know, it’s hard sometimes. I really like your concubines. The other night Pillows was giving me a back rub after a long day of studying, and I started getting this massive – â€Å" â€Å"By the Golden Tenderloin of the Calf!† Balthasar exclaimed, leaping to his feet, his eyes wide with terror. The old man began loading his camel, thrashing around in the darkness like a madman. Joshua was following him, trying to calm him down, fearing he might have a fit any second. â€Å"What? What?† â€Å"It is out!† the magus said. â€Å"Help me pack up. We must go back. The demon is out.† I stood cringing in the dark, waiting for disaster to fall, for mayhem to reign, for pain and pestilence and no good to manifest, then Joy struck a fire stick and lit our lamps. We were alone. The iron door hung open into a very small room, it too lined with iron. The entire room was just big enough to contain a small bed and a chair. Every span of the black iron walls was inlaid with golden symbols: pentagrams and hex symbols and a dozen others I had never seen before. Joy held her lamp close to the wall. â€Å"These are symbols of containment,† Joy said. â€Å"I used to hear voices coming from in here.† â€Å"There was nothing in here when I opened the door. I could see in the second before the lamp blew out.† â€Å"Then what blew it out?† â€Å"The wind?† â€Å"I don’t think so. I felt something brush me as it passed.† Just then someone in the girls’ quarters screamed, then a chorus of screams joined in, primal screams of absolute terror and pain. Instantly Joy’s eyes filled with tears. â€Å"What have I done?† I took her sleeve and dragged her down the passage toward the girls’ quarters, snatching up two heavy lances that were supporting a tapestry as we passed and handing one to her. As we rounded the curves I could see an orange light ahead and soon I could see that it was fire blazing on the stone walls from broken oil lamps. The screaming was reaching a higher pitch, but every few seconds a voice was removed from the chorus, until there was only one. As we approached the beaded doorway into the concubines’ chamber the screaming stopped and a severed human head rolled in front of us. The creature stepped through the curtain, oblivious to the flames that licked the walls around it, its massive body filling the passageway, the reptilian skin on its shoulders and its tall pointed ears grating against the walls and ceiling. In its talonlike hand it held the bloody torso of one of the girls. â€Å"Hey, kid,† it said, its voice like a sword point dragged across stone, a yellow light coming from behind its dinner-plate-sized cat’s eyes, â€Å"it took you long enough.† As they rode back to the fortress, Balthasar explained to Joshua about the demon: â€Å"His name is Catch, and he is a demon of the twenty-seventh order, a destroyer angel before the fall. As far as I could tell, he was first called up to assist Solomon in building the great temple, but something got out of hand and with the help of a djinn, Solomon was able to send the demon back to hell. I found the seal of Solomon and the incantation for raising the demon almost two hundred years ago in the Temple of the Seal.† â€Å"Oh,† Joshua said, â€Å"so that’s why they call it that. I thought it had something to do with one of the barky sea animals.† â€Å"I had to become an acolyte and study with the priests there for years before I was allowed access to the seal, but what is a few years against immortality. I was given immortality, but only so long as the demon walks the earth. And as long as he is on earth he must be fed, Joshua. That’s the curse that goes with being this destroyer’s master. He must be fed.† â€Å"I don’t understand, he feeds on your will?† â€Å"No, he feeds on human beings. It is only my will that keeps him in check, or it was until I was able to build the iron room and put golden symbols on the wall that would hold the demon. I’ve been able to keep him in the fortress I made him build for twenty years now, and it has been some respite. Until then he was with me every minute, everywhere I went.† â€Å"Didn’t that attract enemies to you?† â€Å"No. Unless he is in his eating form, I am the only one who can see Catch. In his noneating form he’s small, the size of a child, and he can do little harm (except for being incredibly irritating). When he feeds, however, he’s fully ten cubits tall, and he can tear a man in half with the swipe of his claw. No, enemies are not a problem, Joshua. Why do you think there are no guards at the fortress? In those years before the girls came to live there, some bandits attacked. What happened to them is legend now in Kabul, and no one has tried since. The problem is that if my will were to fail, he would be set loose again on the world as he was in the time of Solomon. I don’t know what could stop him.† â€Å"And you can’t send him back to hell?† Joshua asked. â€Å"I can with the seal and the right incantation, which is why I was going to the Temple of the Seal. Which is why you are here. If you are the Messiah predicted in Isaiah, and on the clay tablets in the temple, then you are the direct descendant of David, and therefore Solomon. I believe that you can send the demon back and keep me from suffering the fate of his return.† â€Å"Why, what happens to you if he is sent back to hell?† â€Å"I will assume the aspect of my true age. Which I would guess, by this time, would be dust. But you have the gift of immortality. You can stop that from happening.† â€Å"So this demon from hell is loose, and we are returning to the fortress without the Seal of Solomon or this incantation to do exactly what?† â€Å"I hope to bring him back under control of my will. The room has always held him before. I didn’t know, I truly didn’t know†¦Ã¢â‚¬  â€Å"Know what?† â€Å"That my will had been broken by my feelings for you.† â€Å"You love me?† â€Å"How was I to know?† The magus sighed. And Joshua laughed here, despite the dire circumstances. â€Å"Of course you do, but it is not me, it’s what I represent. I am not sure yet what I am to do, but I know that I am here in the name of my father. You love life so much that you would brave hell to hold on to it, it’s only natural that you would love the one who gave you that life.† â€Å"Then you can banish the demon and preserve my life?† â€Å"Of course not, I’m just saying that I understand how you feel.† I don’t know where she found the strength, but the diminutive Joy came from behind me and hurled the heavy lance with as much power as any soldier. (I felt my own knees starting to buckle in the face of the demon.) The bronze tip of the lance seemed to find its way between two of the monster’s armored chest scales and drove itself a span deep under the weight of the heavy shaft. The demon gasped, and roared, opening his massive maw to show rows of saw-edged teeth. He grabbed the shaft of the lance and attempted to pull it out, his huge biceps quivering with the strain. He looked sadly down at the spear, then at Joy, and said, â€Å"Oh, foul woe upon you, you have kilt me most dead,† then he fell back and the floor shook with the impact of his huge body. â€Å"What’d he say, what’d he say?† Joy asked, digging her nails into my shoulder. The demon had spoken in Hebrew. â€Å"He said that you killed him.† â€Å"Well, duh,† said the concubine. (Strangely enough, â€Å"duh† sounds exactly the same in all languages.) I had started to inch forward to see if anyone was still alive in the girls’ quarters when the demon sat up. â€Å"Just kidding,† he said. â€Å"I’m not kilt.† And he plucked the spear from his chest with less effort than it might take to brush away a fly. I threw my own lance, but didn’t wait to see where it hit. I grabbed Joy and ran. â€Å"Where?† she said. â€Å"Far,† I said. â€Å"No,† she said, grabbing my tunic and jerking me around a corner, causing me to nearly coldcock myself on the wall. â€Å"To the cliff passage.† We were in total darkness now, neither one of us having thought to grab a lamp, and I was trusting my life to Joy’s memory of these stone halls. As we ran we could hear the demon’s scales scraping the walls and the occasional curse in Hebrew as he found a low ceiling. Perhaps he could see in the dark somewhat, but not a lot better than we could. â€Å"Duck,† Joy said, pushing my head down as we entered the narrow passage that led to the cliff above. I crouched in this passage the way the monster had to crouch to move in the normal-sized halls and I suddenly realized the brilliance of Joy’s choice in taking this route. We were just seeing the moonlight breaking in through the opening in the cliff’s face when I heard the monster hit the bottleneck of the passage. â€Å"Fuck! Ouch! You weasels! I’m going to crunch your little heads between my teeth like candied dates.† â€Å"What’d he say?† asked Joy. â€Å"He says that you are a sweet of uncommon delicacy.† â€Å"He did not say that.† â€Å"Believe me, my translation is as close as you want to the truth.† I heard a horrible scraping noise from inside the passage as we climbed out on the ledge and up the rope ladder to the top of the plateau. Joy helped me up, then pulled the ladder up behind us. We ran to the stable where the camel saddles and other supplies were normally kept. There were only the three camels that Joshua and Balthasar had taken, and no horses, so I couldn’t figure out why we were taking the time to stop until I saw Joy filling two water skins at the cistern behind the stable. â€Å"We’ll never make it to Kabul without water,† Joy said. â€Å"And what happens when we make it to Kabul? Can anyone there help? What in the hell is that thing?† â€Å"If I knew, would I have opened that door?† She was remarkably calm for someone who had just lost her friends to a hideous beast. â€Å"I guess not. But I didn’t see it come out of there. I felt something, but nothing that size.† â€Å"Act, Biff, don’t think. Act.† She handed me a water skin and I held it in the cistern, trying to listen for the sound of the monster over the bubbles as it filled. All I could hear was the occasional bleating of the goats and the sound of my own pulse in my ears. Joy corked her water skin, then went about opening the pig and goat pens, shooing the animals out onto the plateau. â€Å"Let’s go!† she shouted to me. She took off down the path toward the hidden road. I pulled the water skin from the cistern and followed as quickly as I could. There was enough moonlight to make traveling fairly easy, but since I hadn’t even seen the road in daylight, I didn’t want to try to negotiate its deadly cutbacks at night without a guide. We had almost made the first leg of the road when we heard a hideous wailing and something heavy landed in the dust in front of us. When I could get my breath again I stepped up to find the bloodied carcass of a goat. â€Å"There,† Joy said, pointing down the mountainside to something moving among the rocks. Then it looked up at us and there was no mistaking the glowing yellow eyes. â€Å"Back,† Joy said, pulling me back from the road. â€Å"Is that the only way down?† â€Å"That or diving off the edge. It’s a fortress, remember – it’s not supposed to be easy to get in and out of.† We made our way back to the rope ladder, tossed it over the side, and started down. As Joy made it to the ledge and ducked into the cave something heavy hit me on the right shoulder. My arm went numb with the impact and I let go of the ladder. Mercifully, my feet had tangled in the rungs as I fell, and I found myself hanging upside down looking into the cave entrance where Joy stood. I could hear the terrified goat that had hit me screaming as it fell into the abyss, then there was a distant thump and the screaming stopped. â€Å"Hey, kid, you’re a Jew, aren’t you?† said the monster from above. â€Å"None of your business,† I said. Joy grabbed the ladder and pulled me inside the cave, ladder and all, just as another goat came screaming past. I fell on my face in the dust and sputtered, trying to breathe and spit at the same time. â€Å"It’s been a long time since I’ve eaten a Jew. A good Jew sticks to your ribs. That’s the problem with Chinese, you eat six or seven of them and in a half hour you’re hungry again. No offense, miss.† â€Å"What’d he say?† Joy asked. â€Å"He says he likes kosher food. Will that ladder hold him?† â€Å"I made it myself.† â€Å"Swell,† I said. We heard the ropes creak with the strain as the monster climbed onto the ladder. How to cite Lamb: The Gospel According to Biff, Christ’s Childhood Pal Chapter 14, Essay examples

Guest Speaker free essay sample

When thinking of an attorney the majority does not give It much thought as to the different types and functionalities this profession takes. That is, until someone is in need of one, or facing one of these professional arguers. One group that find themselves facing an attorney are criminals who have had charges placed against them through the District Attorneys Office. The District Attorneys Office Is the mall prosecuting party in any criminal case whether it comes down to a plea bargain which covers about 95% of all cases or goes to a full court trial.District Attorneys, otherwise known as D. A. s, base much of their decisions by the amount of Investigation and evidence that Investigators supply them with. Scott Schlemiels, who spoke In class, Is the Deputy District Attorney for Sacramento county. Mr.. Gibberish was a wealth of knowledge on correlating good investigation practices to how well an attorney can prosecute. We will write a custom essay sample on Guest Speaker or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page D. A. Gibberish began his presentation by describing his workload which consists of prosecuting general felonies.These felonies range from drugs, DUD, home Invasion, attempted murders, etc. Before becoming a D. A. For Sacramento County he worked for Orange County as a District Attorney. The D. A. Has spent his entire career working closely with deferent law enforcement agencies, as well as numerous police officers. He has worked with special investigation projects, federal agencies, special task forces involved with narcotics, white collar crime, and the U. S Attorney. Being an attorney where the main focus is to prosecute a criminal Mr. .Gibberish stressed that it is crucial to receive an investigation report that is the most accurate down to the smallest detail. Any aspect of the Investigation that Is overlooked or mistakenly not written in the officers report can open a whole for the defenses side to prove the defendant is innocent or have the case dismissed all together. The defense attorney will scrutinize every detail of a report for accuracy and if they find anything they can make a defense out of they will, as Scott said, tear you up when you testify.The defense will still question every detail on the report and ask why certain things were not done, but if the report is done correctly then the office will be able to defend his actions and investigation. He went on to state that when officers do a proper Investigation and complete a thorough report then the defense will not have a leg to stand on and In most cases the defendant will agree too plea bargain and the case will be resolved without having to go to t rial. Another point that was stressed was every case matters and that all investigations eater. Every time a crime is committed no matter how small or how In the bag It may seem the investigation is crucial. Mr.. Shellfish stated that 95% of the time a good investigation matters. He described that as an investigator it is important to remain open minded, logical, and objective as a majority of the time what you think is Deputy District Attorney Scott Gibberish who works for Sacramento County was a great asset to have speak for the class. He strongly enforced the importance of a thorough report and the consequences if you slack on details.

Race biases in face recognition

Abstract The objective of determining the amount of face consciousness among people from the same races and those from different races is an interesting field of study. It has been discovered that most people are not able to distinguish the difference between two people who are of different racial backgrounds from theirs.Advertising We will write a custom report sample on Race biases in face recognition specifically for you for only $16.05 $11/page Learn More This is even more difficult if the person encounters both groups of these people at different intervals in the society. People of the same race are also believed to have the same habits and so, it is a common occurrence when people are judged based on their perceived racial backgrounds. Introduction Race bias in face recognition is a common issue among many people from all walks of life. For most people, it is always easy for them to identify the faces of people from their own races than from other races. The result of this has always been a misidentification which most of the times leads to incrimination of people who are innocent. People who have never interacted with other races experience difficulties in distinguishing the difference existing between people of the same race that they do not constitute. This is different when identifying people from their own race as they are able to tell the difference. One of the most important research questions in relation to this subject is whether the difference in visual signals is extorted from the same race, and other race facial characteristic. According to the research carried out by Bothwell and his colleagues (1989) a conclusion was drawn that â€Å"the image processing system is less sensitive to spatial relations between features in other-race faces than in the same race faces† (20). This conjecture is proved by the comparison of recognition capacity in faces that are upright and the ones which are inverted. The effect of face inversion is a deficiency in the roots ability and a reduction in the cognitive capacity of the observer or participant in the experiment.Advertising Looking for report on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Methodology The first step in this case, is to determine the sample over which the assessment will be carried out. This involves the selection of twenty people belonging to different races. A fifty – fifty difference in gender will be employed to make the outcome of the experiment more convincing and useful. The stimuli should consist of passport photographs taken from the front. They should have the black and white shade and categorized according to gender. The person preparing this test should ensure that none of these people has unique physical characteristics such as long hair, different style of clothing or even eye glasses. The other recommendation is that half of this population should consis t of one race and the other half the other race under consideration. Visual basic software is then used to describe these images to the people participating in the experiment. Seated at approximately one meter from the screen of the computer, the participants are requested to carefully examine the images. These are displayed randomly at an interval of about three seconds. A constraint is created such that three consecutive images should not for people from the same race. After a specific period of just running the images on the screen, the other half of the images that had been presented are displayed before the participants. The participants are not aware that the images being displayed are different from the previous ones and so they are asked to select a yes if they are able to recognize a face and a no if they had never seen it before. The results are rated on 7 point scale and finally the participants fill out forms describing their racial backgrounds including the racial chara cteristics of the community they grew up around. From the experiment, the following graph was plotted. Advertising We will write a custom report sample on Race biases in face recognition specifically for you for only $16.05 $11/page Learn More Discussion Form the graph above, it was clearly identified that first, the students were able to identify the aligned faces better than the misaligned ones. The rate of acceptance was however, higher amongst people of the same race in the aligned case. As for the misaligned faces, the rate of acceptance was lower in other races than in the individual race. The participants were able to recognize the people behind the images of the misaligned faces better when the person was from their racial background. People who grew up in neighborhoods with different races were able to recognize the person behind the images more accurately irrespective of their racial affiliations. This owe to the fact that they have interacted with people from many races to the extent that they can tell even in the event of the misaligned faces. Many researchers have suggested that people from different racial backgrounds have physical features and facial expressions that resemble. The conclusion drawn from the whole experiment is that, the amalgamated effects on the faces of the sample population were experienced more with the same race image compared other race faces, and the substance of this process of mis-aligning the faces demonstrate how the relations between people of the same race are more stimuli related. According to Yin (1968) â€Å"these findings provide direct evidence that the representations underlying the holistic facial recognition are coarsely defined, being able to accommodate two faces of a different race to a certain extent† (141). He goes on to explain that â€Å"these representations are considered specific to the extent that the whole procedure is more significant for faces with which one has considerable visual experiences referred to as same race or SR faces† (141). Besides that this mindset scholar made an assumption that â€Å"individuals in diverse society’s records that people of other races resemble exclusively in facial characteristics† (142).Advertising Looking for report on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is one of the reasons contributing to the problem of racial discrimination. The characteristics of most people are judged basing on the racial community they originate. As a result, most people have been complaining that they are being treated unfairly owing to the generalization of their racial characteristics. Blacks in the United States for example, are believed to be hooligans and as a result of this, a large percentage of them are jailed despite them being innocent. The best example of this is the case presented by Bothwell and his colleagues. A white woman was raped by a black man, and when this lady was given photos of the people who matched her description, she picked the wrong person. After ten years, this lady came up and revealed that all the people in the pictures resembled and so she just picked up any one of them. This is what race biases in face recognition entail. An understanding of this issue is important as it will prevent a recurrent of such cases. According to the results obtained from this experiment, the subjects or participants seem to be more precise on the when identifying the misaligned faces compared to the aligned ones. The interaction amongst the members of the same race, the race of the faces used as samples and the alignments showed a high level of importance as indicated by the projections. Another conclusion assessed from these projections is that the combined effect was more pronounced in the case of the misaligned faces more than the aligned faces. Most of the participants were able to identify the images based on the top part of the face. There is no significant difference in the results obtained when the faces are aligned for the races in question. Conclusion This experiment can suggest that most people identify members of their races when their faces are aligned. Most of them could not tell the difference while observing the lower part of the faces in the misaligned faces while a majority of them were able to make ap propriate judgments from the top part of the faces. Conclusions drawn from this experiment, and many others related to it is that â€Å"other-race effect is brought about by early categorization of race at the expense of individual characteristics† (Yin, 1968). The moment an individual is perceived to belong to a particular racial background; other traits they control become irrelevant as their identity is judged from this. Reference List Bothwell, R.K., Brigham, J.C., Malpass, R.S. (1989). â€Å"Cross-racial identiï ¬ cation†. Personality and Social Psychology Bulletin, 15, 19–25. Yin, R. K. (1968). â€Å"Looking at upside-down faces†. Journal of Experimental Psychology, 81, 141-145. This report on Race biases in face recognition was written and submitted by user Lexi House to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Arguments for Physician-Assisted Suicide (PAS)

Arguments for Physician-Assisted Suicide (PAS) Free Online Research Papers Many arguments are put forward by Leon R. Kass to continue criminalizing physician assisted-suicide, stating that it is wrong for a doctor to ever harm a patient, yet is the terminally ill patient quality of life worthwhile when they are is reduced by being feeble and in pain? Two ethical principles support ending prohibition: The right to control ones own body and the physicians duty to relieve suffering. A lot of weight is placed on the Hippocratic Oath which states not to do harm. Kass asserts that allowing physicians to help with suicide would overstep their limitations and literally have a license to kill. This is both illogical and inciting. The author and bioethicist Dieterle argues that discontinuing life-sustaining systems is considered acceptable by society, yet this is a more definitive act by a physician than prescribing a medication that a patient has requested who can decide whether to take it or not, as he or she sees fit (Dieterle 129). Rather than characterizing physician-assisted suicide as murder, people should see it as bringing the dying process to a merciful end, or as Oregon calls it, â€Å"death with dignity.† Bioethicist and journalist, Boer, agrees that a physician who complies with a plea for final release from a patient facing death under unbearably painful conditions is doing the patient good, not harm, and â€Å"his or her actions are entirely consonant with the Hippocratic tradition† (Boer 530). There is an argument made by Kass that that permitting physician-assisted suicide would undermine the patient-doctor relationship. This is flawed reasoning because patients are not lying in bed wondering if their physicians are going to kill them. â€Å"The lethal dosage is only prescribed on request of the patient and on no other terms† (Manning 5). Rather than undermining a patients trust, it should be expected that the legalization of physician-assisted suicide would enhance that trust. Many people feel that they would have a greater sense of security knowing they are able to trust their physicians to provide such help in the event of unbearable suffering. It is also argued by Kass that it cannot be regulated in the sense that people with mental illness, comatose, or with depression will be able to get the prescription through proxy or when they are incompetent, but it is reported by Iwasaki that in every state which has legalized it, there have been strict regulations which requires at least a month and a competency hearing. Washington and Oregon have specified that assistance be given only to a patient who is competent and who requests it (Iwasaki 2). Therefore it has been shown that it can be regulated and it is not understandable that new states would not follow these standards. A study carried out a few years ago by the University Of Washington School Of Medicine queried 828 physicians (a 25 percent sample of primary care physicians and all physicians in selected medical subspecialties) with a response rate of 57 percent. Of these respondents, 12 percent reported receiving one or more explicit requests for assisted suicide, and one-fourth of the patients requesting such assistance received prescriptions (Rogatz 12). A survey of physicians in San Francisco treating AIDS patients brought responses from half, and 53 percent of those respondents reported helping patients take their own lives by prescribing lethal doses of narcotics (Rogatz 13). Every state also does terminal sedation. Clearly, requests for assisted suicide cant be dismissed as rare occurrences. There is no perfect solution to this problem. However, there are reasonable protections which can minimize the risk of abuse and help the greater good of people. All physicians are bound by the oath not to do any harm, but we must recognize that it isn’t harmful only to hurt them, but to refuse an act of mercy. Thus, helping out people should be recognized as a humanitarian act, and not be considered criminal. Boer, T A. â€Å"Recurring Themes in the Debate about Euthanasia and Assisted Suicide.† Journal of Religious Ethics 35.3 (2007): 529-555. Dieterle, J M. â€Å"Physician Assisted Suicide: A New Look at the Arguments.† Bioethics 21.3 (2007): 127-139. Georges, J, B. D. â€Å"Relatives’ Perspective on the Terminally Ill Patients who Died After Euthanasia or Physician-Assisted Suicide: A Retrospective Cross-Sectional Interview Study in the Netherlands.† Death Studies 31.1-15 (2007). Iwasaki, J. â€Å"Oregon Assisted Suicide at Record High: Washington Discussing Rules for its New Law.† Seattle Post-Intelligencer (Jan. 2009). 13 Jan. 2009 . Manning, M. â€Å"Euthanasia and Physician-Assisted Suicide: Killing or Caring?† Mahwah, NJ: Paulist Press. Rogatz, Peter. The Virtues of Physician-Assisted Suicide. Humanist (Nov.-Dec. 2001). 22 Jan. 2009 . Research Papers on Arguments for Physician-Assisted Suicide (PAS)The Fifth HorsemanCapital PunishmentComparison: Letter from Birmingham and CritoInfluences of Socio-Economic Status of Married MalesGenetic EngineeringThe Relationship Between Delinquency and Drug UsePersonal Experience with Teen PregnancyBook Review on The Autobiography of Malcolm XThree Concepts of PsychodynamicRiordan Manufacturing Production Plan

Principles of Human Resource Management Assignment

Principles of Human Resource Management - Assignment Example It is very difficult to prove this as the courts have made it clear that it does not encompass issues such as avoiding an inconvenience, annoyance or expense to the employer (Dessler 25-49). These practices are cover-ups for discrimination and should not be used as defenses in a court of law. They are all forms of discrimination but employers hide in them so as to continue their discriminatory practices. Therefore they should be abolished. My take would be that only religion should be used as a discriminatory factor as some jobs do require people of a certain religion which might be very difficult for someone professing a different religion. The HR scorecard is both a measurement and an evaluation system for redefining the role of HR as a strategic partner. The scorecard is an important tool because it reinforces the difference between HR do-able and the deliverables, it enables cost control and value creation, it measures leading indicators and the lagging ones to enable improvement, it measures HR contribution to strategy implementation, it provides a chance for professionals to effectively manage their strategic responsibilities and final it is a tool that encourages flexibility and change in the organization (Haridas). The current trends in jobs are the internet jobs or work at home jobs. The reason for a move towards online jobs is first due to increased connectivity as many people can access the internet. The second reason is that most people prefer flexible schedules where they can work without the influence of the boss around them. They also can organize tasks so that it fits into their schedule so that they can work stress-free. This trend is common with the young generation employees who are techno-savvy and want peace of mind away from the boring office environment (Haridas).

Formal memo(globalization) Essay Example | Topics and Well Written Essays - 500 words

Formal memo(globalization) - Essay Example The concept also relies of consensus and cooperation among nations (Boudreaux 2007) The world globalization was already used in the 1960s, but its true meaning was not sought until the 1990s, and especially after 9/11. Its meaning is not altogether clear to everyone. Perhaps the best definition was found by the Carnegie Endowment website: ‘Globalization is a process of interaction and integration among the people, companies and governments of different nations, a process driven by international trade and investment, and aided by information technology’ (Boudreaux 2007). Most of the world’s cooperation is unintentional and unstructured, and comes in the form of trade, and perhaps the cooperation of providing aid to poor countries, or that following some catastrophic disaster. Many think of globalization as something that causes competition among the world’s countries and their commerce, trade and exchanges. What many hope that globalization will bring is a beneficial coordination of the plans and actions of millions of people around the wo rld, as a system of global cooperation. Healthy competition combined with a model of cooperation when it comes to resources, the environment, pooling of services, and provision of goods, seems like a great combination. A vast web (Boudreaux 2007) of cooperation seems plausible when we consider the speed of modern transportation and communication. It is necessary, to minimize ecological impact. The readings I plan to make have a potential of several deductions and conclusions, which will be of great interest to companies, trade groups, environmental movements, industry leaders, social forums, commercial syndicates and lobby groups. My proposal can reach a number of these, of which I shall make a list. To have the greatest reach, a website with relevant information would be a good goal. 3. Globalization, a book by Donald Boudreaux, which provides some relevant information about its

Challenges to the LEGO Group

Challenges to the LEGO Group In the recent times worldwide economy has become highly volatile and was vulnerable to a multitude issues. One such example is the latest financial crisis. Such volatility creates a variety of challenges to small and large enterprises around the globe. One of the biggest challenges for manufacturing companies is to deal with rapidly increasing globalization and competition. The solutions require the development of agile and rapid supply networks in order to cut costs and meet demand. Producers are becoming more aware of supply chain management. This awareness shifts the focus from internal logistics efficiency to the external network of relationships between various parties in the supply chain. The well-known Danish toy manufacturer LEGO has not been insusceptible to these changes. LEGO has faced major challenges, which required drastic changes within the organization. This included a transformation of the companys supply chain management system. LEGO Group had to deal with probably the most significant financial crisis since the company was founded in 1932. LEGOs crisis was not clearly visible from the outside. In fact LEGO had maintained brand recognition. This earned them the title Toy of the Century from the British Association of Toy Retailers and Fortune magazine. LEGO was the fourth largest toy manufacturer in the word and had sold US$1.35 billion worth of toys in 2004. In spite of this success, the company was losing money since 1998. LEGO had various internal operational issues. This included a complex and ineffective supply chain, which at one stage consisted of 11,000 contractors. In an attempt to address this problem, in 2004 LEGO board of directors set a goal t o cut 20 percent of logistic costs. This resulted in the risky decision to outsource a major part of the production to Flextronics, a Singaporean electronics manufacturing services provider. LEGO also established a single distribution center in the Czech Republic operated by DHL. (M. M. Larsen, T. Pedersen, D. Slepniov 2010; K. Oliver, E. Samakh, P. Heckmann 2007; J. A. Cooke 2009) Such a risky decision involved a long-term relationship with Flextronics that was not without challenges. In this research paper an overview of challenges and solutions of the case company LEGO Group will be presented. The main focus will be on LEGOs supply chain management system transformation, which was a major step towards success. The following research questions will serve as guidelines for this paper: What challenges did LEGO Group face and what decisions were made to address those problems? How did Supply Chain Management transformation helped to deal with these issues? In this paper we will first explore the Supply Chain Management (SCM) concepts. Next the case company LEGO Group will be introduced. We will then present overview of the challenges that LEGO Group has faced. The focus of this paper will be the SCM decisions that were made to deal with these problems. SUPPLY CHAIN MANAGEMENT CONCEPT The globalization is increasing competition and forming new conditions for conducting business. This requires companies worldwide to rapidly respond to their customers demands and develop products. These companies must also apply information technologies in supply chain collaboration (J. S. Arlbjà ¸rn et al. 2006) Such conditions increased the importance of logistics and SCM role within organizations as it can become a major competitive advantage. Commonly, the major improvements in logistical functions may not be needed within the organization itself. It may be more beneficial to analyze the organizations supply chain. This involves various interdependent parties. SCM co-operation is gaining in major strategic importance and usually includes such characteristics: co-operating is based on end user requirements, long term co-operation and high trust between actors in the supply chains or networks, shared risks and benefits, cross coordination on various levels between companies, shared visions and similar company cultures. The advantage of such close co-operation is a more transparent supply chain. This can lead to reduced lead-time, lower uncertainty, optimization of stocks and higher capacity utilization. (T. Skjoett-Larsen 2000) The concept of SCM often represents the broader view of logistics as its main function is to ensure the smooth flow of materials from suppliers to organization and then out to customers through the operations within the organization (D. Waters 2003). The purpose of SCM can be described as to remove redundancies and communication barriers through coordination, monitoring and control functions (D. Power 2005). The supply chain usually consists of different organizations and processes, which are aimed to ensure the smooth flow of materials from the initial supplier to the end customer. In many cases, manufacturers get their materials from a large number of suppliers and sell to different customers, which is the case with LEGO Group. In figure 1, you can see an example of the supply chain around a manufacturer. Materials move from several tiers of suppliers though organization to several tiers of customers, such as wholesalers, retailers and end users. Figure 1: Supply chain of manufacturer (D. Waters 2003, 9) The toy industry is one of the oldest creative industries in the word. However, C. Y. Wong, J. S. Arlbjà ¸rnand J. Johansen in their study named Supply chain management practices in toy supply chains(2005) state that such creative business is very seasonal and volatile with strongly fluctuating demands, very short and specified selling windows as well as short product life cycles. Moreover, the toy industry can be described as intensely competitive on pricing and innovation, where retailers often start competing with their suppliers. The authors conclude that most retailers and manufacturers use a push business model. This model includes low utilization of technology and information sharing as well as slow implementation of supply chain initiatives. INTRODUCTION TO THE CASE COMPANY: LEGO GROUP LEGO can be certainly defined as one of the most famous brands in the toy industry. The Danish companys toys are enjoyed worldwide by children and adults alike, who use thousands of different pieces to construct buildings, robots and other toy. In 1932, Ole Kirk Christiansen, a Danish carpenter founded a company named LEGO (Danish words Leg and Godt, meaning play well). Originally a woodworking business for furniture, LEGO began producing childrens toys in 1934. The company presents itself by stating: It is LEGO philosophy that good play enriches a childs life and its subsequent adulthood. With this in mind, the LEGO Group has developed and marketed a wide range of products, all founded on the same basic philosophy of learning and developing through play. In figure 2 the core building blocks of LEGO Group are presented. (M. M. Larsen et al. 2010; LEGO Group, Corporate Communications 2009) Figure 2: The LEGO Company (LEGO Group 2010) Pursuing such a philosophy, LEGO has grown tremendously since its establishment. By 2009 the company was the worlds fifth largest toy manufacturer in terms of sale with 290 Million US Dollars in revenues and approximately 7000 employees around the globe. The LEGO brick which is possibly the best known toy was first introduced and patented in 1958. It has since then represented the core success and image of this company. With two just bricks there are 24 different combinations and with six there are 915 million possibilities. This enables limitless creativity. As previously stated, before LEGO brick was named as Toy of the century by Fortune magazine and later by British Association of Toy Retailers as well. (M. M. Larsen et al. 2010; J. Tidd, J. Bessant 2009) http://cache.lego.com/r/aboutus/-/media/About%20Us/Media%20Assets%20Library/Logos%20Bricks%20and%20Generic%20images/ts.20120125T101709.2x4brick_red.jpg Picture 1: Lego brick (source lego.com) Segmented product categories include: Pre-school products for the youngest children, who had not started the school yet, includes LEGO DUPLO products. Creative building sets or buckets of LEGO bricks without instructions. Play themes products the products with particular stories, such as airports, racing tracks and hospitals, including LEGO City line and BIONICLE. Licensed products related to movies and books, such Harry Potter, Star Wars and Indiana Jones. MINDSTORM NXT programmable robot kit. LEGO education products that are developed for educational purposes. LEGO Games new product line started in 2009 for board games. LEGO operates in over 130 countries worldwide. The companys largest market in the U.S., with together Australia, New Zealand and UK accounted for 30 percent of revenue in 2007. Despite constant challenges and growing popularity of consumer electronics, LEGO is continuing to expand. (M. M. Larsen et al. 2010) Crisis and solutions In the late 1990s, the company started to have difficulties. This resulted in a major crisis and almost ended in bankruptcy by 2004. LEGO was losing huge sums of money every day, estimated at economic losses of 375.4 thousand U.S. dollars per day since 1998. When sales dropped 40 percent in 2004, it was clear that radical changes had to take place. There are many speculations, why such a well-known and previously successful company started running on tremendous losses. (M. M. Larsen et al. 2010) One possible reason was increasing competition in their main product area. This was disruptive at its nature. One such example is the Canadian company Megabloks. This company offers a wide range of building toys at a highly competitive price. Also, the increasing popularity of computer games reduced the demand for traditional toys. Another possible factor was the over diversification of product line as LEGO moved into more areas like theme parks ,apparel, clothing, television and even computer games. Such diversification was a result of, as the company claims, a loss of confidence in their core product the Lego brick. The increased complexity of product portfolio confused not just the customers, but employees as well. (M. M. Larsen et al. 2010; J. Tidd, J. Bessant 2009; K. Oliver et al. 2007) It was mentioned before that LEGO GROUP had around 11,000 suppliers, which was twice the number that Boeing used to build its aircraft. Such inefficiency and inflexibility was soon recognized and attention was directed to the supply chain, which was 10 years out of date. Moreover, low quality customer service and product availability decreased the value of companys franchise. Jà ¸rgen Vig Knudstorp, newly appointed CEO, stated: From my perspective, the supply chain is a companys circulation system. You have to fix it to keep the blood flowing. (M. M. Larsen et al. 2010; K. Oliver et al. 2007) It was acknowledged that solving problems related to global supply chain could build a strong base for major changes in the organization. This could also be the needed step forward towards cost-effectiveness and an improved business model. However, such big changes are not easy to implement and presented significant challenges for LEGO Group Transformation of supply chain management LEGO Group decided to optimize their supply chain in order to deal with the most significant crisis in the companys history. LEGO realized that it was dragging behind retail giants such as Wal-Mart and Carrefour. These companies had invested huge amounts of recourses into sophisticated and efficient supply chain management systems. LEGO Group started losing the competition to companies, which optimized their costs and provided just-in-time services to its customers (K. Oliver et al. 2007). Transforming such a gigantic and complex supply chain as well as removing the inefficiencies was a very challenging goal. Keep in mind that by 2004 company had around 7000 employees working mainly in two factories and three packaging centers, located in different countries. Further issues and changes within different areas of supply chain management will be discussed, including product development, distribution and manufacturing. Product development Product development and innovation was extremely important for LEGO as it presented the core of what this company was really about. Changes in this field were difficult to implement. This was in part because of its delicate nature and inside resistance from employees. LEGOs development lab called Kitchen was steadily producing new innovative products and ideas. However, management realized that new products were returning less profit and cost more to produce. Developers and designers did not account for production and supply chain issues, in their designs. Consequently, the variety of various components and features as well as product complexity became overwhelming and started to cause major problems in manufacturing and distribution. LEGO bricks and other elements came in more than 100 color tones. LEGO sets became increasingly elaborate with thousands of different figures. (M. M. Larsen et al. 2010; K. Oliver et al. 2007) Such cost ineffective creativity caused problems like large stocks. This was because of seasonal demand fluctuations and short delivery times. Moreover, large amount of components and products required large investments in molds, while just 30 products generated 80 percent of companys sales. Therefore, LEGO decided to drastically cut down the number of components and features. This reduced costs in the supply chain and created a better opportunity for production outsourcing. Management revised a number of daily solutions in order to cut the costs, simplify production and eliminate inefficiencies. The palette was decreased to around 50 colors. A major reduction in variety of pirates, police officers and other figures was recommended as well. Moreover, resin-sourcing analyzes helped to cut its resin costs in half and reduce supplier number by 80 percent. Simultaneously, LEGO Groups operational team created cost matrixes and revised set of rules concerning creation of new colors, compon ents and ordering of new materials. Such step helped product developers to choose more cost-effective solutions and recognize the limitations. (M. M. Larsen et al. 2010; K. Oliver et al. 2007) Distribution Another area of LEGOs supply chain that required major improvements and cost reductions was distribution. At that time LEGO served thousands of smaller stores with a great responsibility. This came at a very high price, although those shops accounted just for one third of its revenue. Company had increasing amount of inventory and lost sales, because of multiple-tier inventory system to serve smaller customers from different distribution centers. The redefined distribution policies had to be developed in order to avoid costly small deliveries and labor costs associated with pick-packing in the distribution centers. (M. M. Larsen et al. 2010; K. Oliver et al. 2007) In order to serve customers in 130 countries around the world, LEGO had 11 warehouses and distribution centers in high-cost countries like Denmark, France, Germany and Switzerland. LEGO also employed 55 transportation providers for inbound and outbound shipments. In order to move its distributions closer to the customer and reduce exploding transportation costs, the company defined clear service policies. This helped to shift the focus to major retail chains. This also provided for more accurate demand forecasts, reduced complexity and certainly the costs of distribution. Furthermore, LEGO Group decided to centralize its distribution by closing five distribution centers in Europe, and creating a single distribution center near Prague in the Check Republic. The country was mainly chosen because of a high availability of skilled low cost labor. LEGO leased large buildings from the commercial realtor ProLogis. LEGO also decided to outsource operations to third-party logistics company D HL supply chain. (M. M. Larsen et al. 2010; K. Oliver et al. 2007; J. A. Cooke 2009) By 2007 a newly consolidated distribution center was serving all of LEGOs markets except the U.S., where Exel Inc. was responsible for distribution operations. Such changes reduced the complexity of supply chain, simplified the inventory optimization and reduced average distances to the market. This lead to increased customer satisfaction and significantly reduced overall logistics costs. Despite the outsourcing, LEGO maintained close collaboration with its carriers and still makes many decisions. The results of such collaboration are reduced negative effects of market seasonality. Moreover, by applying developed Web-based transportation management system LEGO was able to change the shipment scheduling and improve load consolidation. (M. M. Larsen et al. 2010; J. A. Cooke 2009) Manufacturing The improved production in the supply chain was probably the most important and complicated step. The challenges came from the way LEGO organized its production facilities and the complexity of manufacturing operations. In some way chaotic production operations resulted in low 70 percent of overall capacity utilization. There were hundreds of independent production units within the facilities that could place their orders in any manner. This was often without balancing supply capabilities, inventory levels and demand needs. Consequently, such fragmented system did not support long-term planning and resulted in high costs and low efficiency. Moreover, the production sites were located in high-cost countries as Denmark, United States and Switzerland, while just 10 percent of production was outsourced to China. Production sites mainly operated according the branding strategy, where, for example, Swiss factories only manufactured DUPLO and Technic products. (M. M. Larsen et al. 2010; K. Oliver et al. 2007) One of the first steps was to set clear production cycles for machines instead of having them available to produce any element at any time. This approach helped to reduce constant and costly retooling as well as balance production operations. Furthermore, orders were set in the monthly meetings in that way eliminating the number of changeovers (K. Oliver et al. 2007). However, the major decision concerning production operations was to outsource large part of the production to external packaging and manufacturing service providers. One of the reasons was to cut the costs by moving the production from high-cost countries. Another reason was to reduce the number of subcontractors and utilize the economies of scale, having in mind that LEGO was producing about 24 billion bricks per year (M. M. Larsen et al. 2010). Consequently, the production capacity in Denmark was reduced and sites in Korea and Switzerland closed. LEGO Group engaged into cooperation with packaging service suppliers: Sonoco, Greiner, Weldenhammer and 2B Pack. The most risky and complex partnership was made in 2006 with Flextronics, a Singaporean based electronics manufacturer. Several product lines, like Bionicle and Technic was still mainly retained by LEGO, but the higher volume and more simple Duplo and System lines were handed to Flextronics production sites in Hungary, Czech Republic and Mexico. This helped to reduce the distance to customers. However, the relationship was not successful and contract with Flextronics was terminated from January 1, 2009, while LEGO continued with smaller outsourcing contracts. The main reasons for the failure are connected with delicate nature of toy industry and could be described in short (H. B. Dinitzen, D. Bohlbro 2010, 71-72; M. M. Larsen et al. 2010): 65% percent of production had to be done during the third quarter of the year main holiday season. Products have a lifetime of 16-18 month. Sales uncertainty is around 30%. In figure 3, the timeline of LEGO and Flextronics cooperation is presented, including goals and challenges. Despite the failure, LEGO Group has learned a lot from this outsourcing attempt, which had a positive impact in the end. Figure 3: The timeline of LEGO and Flextronics collaboration (M. M. Larsen et al. 2010, 16) In 2008 LEGO started the process of sourcing back the production, while the first factory in the Czech Republic was taken over, followed by Hungarian and Mexican facilities. In Mexico, LEGO Group eventually moved the production to a new plant, which started operating in first quarter of 2009. The final benefits of collaboration were connected mainly with gained experience in various operational fields. It helped to establish new facilities in Mexico and Hungary, while production units were no longer following branded approach, but instead serving its respective markets. Moreover, LEGO significantly improved documentation and standardization of business processes. Standardization resulted in almost halved size of components, from 12,000 in 2004 to 6000 in 2008. This enabled more flexible, efficient and smoothly running supply chain. (M. M. Larsen et al. 2010) CONCLUSIONS In the end it can be stated that by taking clearly defined and harsh restructuring strategy, LEGO Group was able to defeat the crisis and become one of the successful and largest toy producers again. This statement can be backed up by financial figures, which indicate that in 2008 and 2009 company reached profit of DKK 315.6 million and 375 million U.S. Dollars, respectively. This was the highest in LEGO Groups history. (M. M. Larsen et al. 2010) A significantly restructured supply chain helped to increase the efficiency of major business operations as well as increase the overall customer satisfaction. LEGO managed to reach and, in some levels, even pass its competitors, while still cooperating with biggest retailers in such fields as joint forecasting, inventory management and mass customization. However, such transformations required dealing with many challenges, including terminated cooperation with Flextronics. Nevertheless, it gave LEGO valuable knowledge about outsourcing operations and its inner characteristics. In the end, unsuccessful outsourcing practice resulted in factories in Denmark, Czech Republic, Mexico and Hungary, which gave the needed supply chain flexibility in order to meet the global demands. Improved parts of supply chain such as product development, sourcing, distribution and manufacturing creates a well developed business model that serves as a major competitive advantage. Finally, after successful supply chain transformation, LEGO Group can shift more attention to increasing the satisfaction of its customers by developing well-liked toys for children and adults.

Internal and External Constraints Facing Venetian Ices Ltd Essay

Constraints are laws, which the company must abide by. There are two different types of constraints; these are internal and external constraints. Internal constraints are those that the company controls their selves such as: * Availability of finance * Existing company policy * Peoples behaviour External constraints are decisions that are made outside the company’s control such as: * Government and EC legislation * Competitors behaviour * Lack of technology * The economic environment The internal constraints facing Venetian ices include: 1.Equipment Venetian Ices need equipment in order to produce their goods and also keep the ice cream frozen. So obviously they will need equipment such as freezers (to store the ice cream), new ice cream making machines in order to produce the ice cream for the customers. They will also need a mobile van, so that customers could get ice cream in different areas. Another equipment that Venetian Ices could have is packaging, this will be for customers who would want to buy a whole tub of ice cream from them. There are some problems, which may occur when replacement or extra equipment is needed. Venetian ices could in fact find themselves in a position where they are unable to afford the equipment that they would want available to them. In the case of additional equipment there may not be enough room on the sight of enough employees to operate all the machinery. 2. Financing the development of a Franchisee operation Venetian Ices must provide finance to their franchisees in order to get them started and set up in the business world. Venetian Ices can get their finance from a number of places and ways. The first is retained profit, but that can possible prove difficult for them, as small companies such as themselves only tend to make a small profit. They can also get their finance from selling as much ice cream as they possibly can. Venetian ices would have to buy all the equipment and premised that they would require when they are setting up a business up and also paying all of the workers in their franchisee. This means that when a new franchisee joins at first Venetian Ices have to spend a lot of capital and get little back in return. 3. Staffing for Increased Production Output By increasing the number of staff it would increase the output of the company, but this will mean having to pay out more money in order to pay their new employees. Also they may have a problem with the size of the premises. There could be a problem with the amount of people allowed to work in the building, if there isn’t enough room for everyone they would have to employ less people then they would like. Some External constraints that may affect Venetian Ices include: 1.Raising finance How much finance Venetian Ices can raise depends a lot on the public who purchase ice cream from them and also investors who decide to invest money in the company. This could cause a problem though because in winter ice cream is less popular and a whole lot less people would come and purchase ice cream during the cold period. This could therefore mean investors will not want to invest in an ice cream company, which for part of the reason will not raise much finance. 2. Planning Permission If Venetian Ices decided they wanted to expand their premises or decide to build new premises for their company, they would require planning permission from the local council or the government. If Venetian Ices did decide to go ahead with an extension or the building of a new building without a contract from the authorities then they could be taken to court and forced to abandon work on their new premises completely. 3. Franchising Venetian Ices do not have complete control over its franchisees, as the franchiser does not always check them on. This can mean that franchisees may run the business against the company policy and use different and methods. For example if the franchisee trains the staff in how to recruit then the staff must do exactly as they are told to, if they recruit people in a different way or people who Venetian Ices don’t want. This could lead to the company having a bad reputation. 4. Law Venetian Ices must follow and work by all the laws. There has being laws set about methods of employment, training, European regulations and also food which would defiantly apply to Venetian Ices. These laws can be checked often by government inspectors. 5. Tourism Tourism is a big market for Venetian Ices as they make up a large percentage of customers in some areas where there are mobile and ice cream parlours. Tourist also often purchases goods on impulse. However, Venetian Ices cannot insure that the number of tourists in a certain area will remain the same all the time. 6. Foot and Mouth Disease Another outbreak of foot and mouth can cause serious problems for Venetian Ices. Foot and Mouth affect cows, which Venetian ices, depends on for its main ingredient, which is milk. Another foot and mouth epidemic breaking out would make it hard obtaining the milk and also getting it transported as certain areas of the countryside would be shut off, therefore making transportation hard. Foot and mouth can also cause tourism to drop in certain areas and possibly even close. This would lead Venetian Ices in an awful position in them areas affected by foot and mouth. There could possibly be people who would want to stay away from the ice cream due to foot and mouth.

Point of Sales and Inventory System

Communication -from Latin â€Å"communis†, meaning  to share) is the activity of conveying  information  through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behaviour. Communication requires a sender, a  message, and a recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality.The communication process is complete once the receiver has understood the message of the sender. Communication is the process where the one person is expressing his or her idea and the other one is listening to the idea being expressed by the one who is talking. That is how you define communication. When this results to have an understanding to both of them, therefore there is already a communication. In other words, when a person is talking, the other person should listen so that he will understand to what the other person is talking about.When a person talks and nobody listens, then there is no communication happening because there is no understanding. The people just heard what the person in front of them is talking but they do not listen to it well that is why they do not understand about the topic. I will give you further examples for you to understand what communication is. Mass Communication -is the academic study of how individuals and entities relay information through  mass media  to large segments of the population at the same time.It is usually understood to relate to  newspaper  and  magazine  publishing,  radio,  television  and  film, as these are used both for disseminating  news  and for  advertising. Mass communication helps provide information, interpret it, create social awareness, and educate the masses. Mass communication research includes m ost of communication media institutions and processes such as diffusion of information, and media effects such as persuasion or manipulation of public opinion. In the United States, for instance, several university  departments were remodelled into schools or colleges of mass communication or â€Å"journalism and mass communication†.Levels of Communication 1) INTRAPERSONAL COMMUNICATION- is language use or thought internal to the communicator. Intrapersonal communication is the active internal involvement of the individual in symbolic processing of messages. The individual becomes his or her own sender and receiver, providing feedback to him or herself in an on-going internal process. It can be useful to envision intrapersonal communication occurring in the mind of the individual in a model which contains a sender, receiver, and feedback loop. 2) INTERPERSONAL COMMUNICATION-Interpersonal communication  is defined by communication scholars in numerous ways, though most def initions involve participants who are interdependent on one another, have a shared history. Communication channels are the medium chosen to convey the message from sender to receiver. Communication channels can be categorized into two main categories: Direct and Indirect channels of communication. Direct channels  are those that are obvious and can be easily recognized by the receiver. They are also under direct control of the sender. In this category are the verbal and non-verbal channels of communication.Verbal  communication channels are those that use words in some manner, such as written communication or spoken communication. Non-verbal  communication channels are those that do not require silly words, such as certain overt facial expressions, controllable body movements (such as that made by a traffic police to control traffic at an intersection), color (red for danger, green means go etc), sound (sirens, alarms etc. ). Indirect channels  are those channels that are us ually recognized subliminally or subconsciously by the receiver, and not under direct control of the sender.This includes kinesics or body language, that reflects the inner emotions and motivations rather than the actual delivered message. It also includes such vague terms as â€Å"gut feeling†, â€Å"hunches† or â€Å"premonitions†. Channels  means mode of communicating the messages. Participants  is the communicators who are both senders and receivers. Context  refers to the interrelated condition of communication. It consists of such factors as:   Physical Milieu Balance of interpersonal communication 3. ) GROUP COMMUNICATION-  refers to the nature of communication that occurs in groups that are between 3 and 12 individuals.Small group communication generally takes place in a context that mixes interpersonal communication interactions with social clustering. 4. ) PUBLIC COMMUNICATION-  It's at the heart of our economy, society, and politics. Studi os use it to promote their films. Politicians use it to get elected. Businesses use it to burnish their image. Advocates use it to promote social causes. It's a field built on ideas and images, persuasion and information, strategy and tactics. No policy or product can succeed without a smart message targeted to the right audience in creative and innovative ways. Modes of Communication amateurs use a variety of voice, text, image, and data communications modes over radio. Generally new modes can be tested in the amateur radio service, although national regulations may require disclosure of a new mode to permit radio licensing authorities to monitor the transmissions. Encryption, for example, is not generally permitted in the Amateur Radio service except for the special purpose of satellite vehicle control uplinks. The following is a partial list of the modes of communication used, where the mode includes both  modulation  types and operating protocols. History of Communication Da tes back to prehistory, with significant changes in communication technologies (media and appropriate inscription tools) evolving in tandem with shifts in political and economic systems, and by extension, systems of power. [1]  Communication  can range from very subtle processes of exchange, to full  conversations  and  mass communication. Human communication was revolutionized with  speech  approximately 200,000 years ago]. Symbols  were developed about 30,000 years ago,[2]  and writing  about 7,000[On a much shorter scale, there have been major developments in the field of  telecommunication  in the past few centuries. Communication begins with language, the distinctive ability which has made possible the evolution of human society. With language any message, no matter how complex, can be conveyed between people over a limited distance – within a room or place of assembly, or across a short open space. In modern times ‘town criers' hold an annu al contest to discover which of them can shout a comprehensible message over the greatest distance. The world record is less than 100 metres. Already, at that short range, a more practical alternative is to run with the message. Point of Sales and Inventory System Communication -from Latin â€Å"communis†, meaning  to share) is the activity of conveying  information  through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behaviour. Communication requires a sender, a  message, and a recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality.The communication process is complete once the receiver has understood the message of the sender. Communication is the process where the one person is expressing his or her idea and the other one is listening to the idea being expressed by the one who is talking. That is how you define communication. When this results to have an understanding to both of them, therefore there is already a communication. In other words, when a person is talking, the other person should listen so that he will understand to what the other person is talking about.When a person talks and nobody listens, then there is no communication happening because there is no understanding. The people just heard what the person in front of them is talking but they do not listen to it well that is why they do not understand about the topic. I will give you further examples for you to understand what communication is. Mass Communication -is the academic study of how individuals and entities relay information through  mass media  to large segments of the population at the same time.It is usually understood to relate to  newspaper  and  magazine  publishing,  radio,  television  and  film, as these are used both for disseminating  news  and for  advertising. Mass communication helps provide information, interpret it, create social awareness, and educate the masses. Mass communication research includes m ost of communication media institutions and processes such as diffusion of information, and media effects such as persuasion or manipulation of public opinion. In the United States, for instance, several university  departments were remodelled into schools or colleges of mass communication or â€Å"journalism and mass communication†.Levels of Communication 1) INTRAPERSONAL COMMUNICATION- is language use or thought internal to the communicator. Intrapersonal communication is the active internal involvement of the individual in symbolic processing of messages. The individual becomes his or her own sender and receiver, providing feedback to him or herself in an on-going internal process. It can be useful to envision intrapersonal communication occurring in the mind of the individual in a model which contains a sender, receiver, and feedback loop. 2) INTERPERSONAL COMMUNICATION-Interpersonal communication  is defined by communication scholars in numerous ways, though most def initions involve participants who are interdependent on one another, have a shared history. Communication channels are the medium chosen to convey the message from sender to receiver. Communication channels can be categorized into two main categories: Direct and Indirect channels of communication. Direct channels  are those that are obvious and can be easily recognized by the receiver. They are also under direct control of the sender. In this category are the verbal and non-verbal channels of communication.Verbal  communication channels are those that use words in some manner, such as written communication or spoken communication. Non-verbal  communication channels are those that do not require silly words, such as certain overt facial expressions, controllable body movements (such as that made by a traffic police to control traffic at an intersection), color (red for danger, green means go etc), sound (sirens, alarms etc. ). Indirect channels  are those channels that are us ually recognized subliminally or subconsciously by the receiver, and not under direct control of the sender.This includes kinesics or body language, that reflects the inner emotions and motivations rather than the actual delivered message. It also includes such vague terms as â€Å"gut feeling†, â€Å"hunches† or â€Å"premonitions†. Channels  means mode of communicating the messages. Participants  is the communicators who are both senders and receivers. Context  refers to the interrelated condition of communication. It consists of such factors as:   Physical Milieu Balance of interpersonal communication 3. ) GROUP COMMUNICATION-  refers to the nature of communication that occurs in groups that are between 3 and 12 individuals.Small group communication generally takes place in a context that mixes interpersonal communication interactions with social clustering. 4. ) PUBLIC COMMUNICATION-  It's at the heart of our economy, society, and politics. Studi os use it to promote their films. Politicians use it to get elected. Businesses use it to burnish their image. Advocates use it to promote social causes. It's a field built on ideas and images, persuasion and information, strategy and tactics. No policy or product can succeed without a smart message targeted to the right audience in creative and innovative ways. Modes of Communication amateurs use a variety of voice, text, image, and data communications modes over radio. Generally new modes can be tested in the amateur radio service, although national regulations may require disclosure of a new mode to permit radio licensing authorities to monitor the transmissions. Encryption, for example, is not generally permitted in the Amateur Radio service except for the special purpose of satellite vehicle control uplinks. The following is a partial list of the modes of communication used, where the mode includes both  modulation  types and operating protocols. History of Communication Da tes back to prehistory, with significant changes in communication technologies (media and appropriate inscription tools) evolving in tandem with shifts in political and economic systems, and by extension, systems of power. [1]  Communication  can range from very subtle processes of exchange, to full  conversations  and  mass communication. Human communication was revolutionized with  speech  approximately 200,000 years ago]. Symbols  were developed about 30,000 years ago,[2]  and writing  about 7,000[On a much shorter scale, there have been major developments in the field of  telecommunication  in the past few centuries. Communication begins with language, the distinctive ability which has made possible the evolution of human society. With language any message, no matter how complex, can be conveyed between people over a limited distance – within a room or place of assembly, or across a short open space. In modern times ‘town criers' hold an annu al contest to discover which of them can shout a comprehensible message over the greatest distance. The world record is less than 100 metres. Already, at that short range, a more practical alternative is to run with the message.